The Dove soap company has launched this video, which they named Evolution. The video shows the transformation of an 'ordinary' model into what we see on the cover shot. Beyond just changes in makeup and hair, the video shows the digital transformation that takes place. The model's eye's are widened and separated, her neck elongated, trapezoids shrunk, etc.

The video is part of Dove's Campaign for Real Beauty, which aims to challenge the "societal views on age, body shape and race..."

Agency: Ogilvy, Toronto