For all you video game fans out there, Coca-Cola has launched a campaign which features Grand Theft Auto, or something pretty darn close to it. Distinctly lacking in the bloody violence with which Grand Theft Auto was notorious for, this ad still scores many kudos from the people at Ad-titude.

It seems like the people that came up with the concept for this ad had their mind on the recent trend in video game (in-game) advertising but were looking for the mass reach of television. The target audience is definitely right on the bullseye, what else are you going to drink to get you to the next level at 4:30 AM on a Tuesday? For those of you wondering, this wonderful piece of creative was concieved by the folks at Wieden + Kennedy.