This new campaign for the World Wildlife Fund Canada has been making its rounds on the net over the last week. The ad shows many disturbing images of disaster areas, such as hurricanes and floods, and in each case there is somebody casually going about their day to day business. In the case of the hurricane you see a couple walking along with their baby stroller, likewise in the case of the flood you see a man washing his car. The ad ends with a voiceover saying 'Ignoring global warming won't make it go away.' The agency responsible is FCB TorontoFound on Houtlust |