Once again we have Nexus Productions on the spotlight, and if you're not sure what I'm talking about you can refer to our last post, and to the Grand Theft Auto Coca Cola ad (one of our personal favorites) to see some of their work. The first spot was conceived by DLKW & Partners, London. It features 4 characters based on the Ebay logo, where each character represents a letter from the logo. The second spot was BBDO New York's concept. A woman drops her engagement ring down her kitchen sink and as the ring makes its journey down the pipes of the building, we get a glimpse into each apartment and see the things people purchased on Ebay. As a strange twist, every item spells the word 'it' which is the theme and the slogan for Ebay ads: 'Whatever it is, you can get it on ebay.' |