"The Line" is a co-branded effort by Nike and Dick's Sporting Goods and is running nationally in the US market.
The spot features celebrity football star Troy Polamalu and was created to pay homage to Troy Polamalu's reputation of being a sweet gentlemen off the field and a feared warrior during the game.

The live action was directed by Cisma (Blacklist) and Eben Mears (Psyop).
The animation was directed and executed by Cisma and his team.

Title: The Line
Client: Nike/Dick’s Sporting Goods
Agency: Wieden+Kennedy, Portland
Creative Directors: Tyler Whisnand, Mike McCommon
Art Director: Jay Berry
Writer: Caleb Jensen
Executive Producer: Ben Grylewicz
Producer: Andy Murillo
Production Company: Psyop/Blacklist, New York
Director: Cisma
Psyop Creative Director: Eben Mears
Executive Producer: Adina Sales
Producer: Jen Glabus
Live Action Producers: Paul Middlemiss, Dan O'Brien
Editor: Cisma
Compositor: Daniel Dias
Lead 3D Animation: Ricardo Bardal, Alfredo Hisa, Francois Puren, Guilherme Alvernaz
Storyboard: Renato Baschi
Flame Artists: Jamie Scott, Theo Maniatis, Ella Boliver
Rotoscoping: Hyunjeen Lee, Leslie Chung
Music & Sound Design: Sound Lounge, New York
Composer: Roman Zeitlin
Sound Design: Marshall Grupp
Mixer: Tom Jucarone