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Optus - The Raccooni Brothers
 

Optus - The Raccooni Brothers

The ‘Raccooni Brothers’ is the first in a series of new spots for telecommunications company Optus that continues their trademark use of animals to promote their services. Befitting a company that is invested in the latest technology, the Optus spots now regularly feature 100% CG animal characters.

Fuel VFX supervisor Dave Morley says this is "a sign that digital animation has really come of age, with its development of photo-real characters that are imbued with the same animated charm as traditional animation. Now you get the best of both worlds - great performance and execution."

The brief from Filmgraphic's director Phil Meatchem was that the ‘Raccooni Brothers’ are a classic double act - straight man and fall guy. The brothers share similar physical traits but they have very different personalities: one is smaller, more anxious and very serious while the other brother is larger, easily distracted and a shameless extrovert.

Credits
Agency: M & C Saatchi, Sydney
Agency Head of TV: Rod James
Agency CD: Ben Welsh
Agency AD: Paul Carpenter
Agency Copywriter: Ben Welsh
Agency Producer: Loren August

Production Company: Filmgraphics
Director: Phil Meatchem
Producer: Jo Jordan

Fuel Credits:
VFX Supervisor: Dave Morley
VFX Producer: Dave Kelly

 
 
2007-08-01
 
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