The ‘Raccooni Brothers’ is the first in a series of new spots for telecommunications company Optus that continues their trademark use of animals to promote their services. Befitting a company that is invested in the latest technology, the Optus spots now regularly feature 100% CG animal characters. Fuel VFX supervisor Dave Morley says this is "a sign that digital animation has really come of age, with its development of photo-real characters that are imbued with the same animated charm as traditional animation. Now you get the best of both worlds - great performance and execution." The brief from Filmgraphic's director Phil Meatchem was that the ‘Raccooni Brothers’ are a classic double act - straight man and fall guy. The brothers share similar physical traits but they have very different personalities: one is smaller, more anxious and very serious while the other brother is larger, easily distracted and a shameless extrovert. Credits Agency: M & C Saatchi, Sydney Agency Head of TV: Rod James Agency CD: Ben Welsh Agency AD: Paul Carpenter Agency Copywriter: Ben Welsh Agency Producer: Loren August Production Company: Filmgraphics Director: Phil Meatchem Producer: Jo Jordan Fuel Credits: VFX Supervisor: Dave Morley VFX Producer: Dave Kelly |