| |
 |
“Roadkill” is part of a major campaign initiated
by Almighty for the NB Zip technology. It was made in conjunction with the site
http://www.nbzip.com/
Developed by Almighty, New Balance’s Digital and Non-Traditional
Agency of Record, the campaign focuses on the ‘Positive Energy’ of the NB ZIP™
shoes, playing on an ‘Energy In, Energy Out’ message.
Title: Roadkill
Brand: New Balance
Advertising Agency: Almighty, Boston
Creative Director: Chris Smith and Joe Polevy
Associate Creative Director / Art Director; Chad Portas
Writer: Andrew Jasperson
Producer: Liz Shook
Executive Producer: Matthew Charde
Production Company - live action: Biscuit Filmworks (Los Angeles)
Director: Russ Lamoureux
Executive Producer: Shawn Lacy and Eric Stern
Line Producer: Lisa Stockdale
Director of Photography: Joost Van Starrenburg
Production Company - Animation: Shilo (New York)
Creative Director: André Stringer / Jose Gomez
Lead Design: Evan Dennis
Executive Producer: Tracy Chandler
Producer: Jeremy Yaches
Animation & compositing: Evan Dennis, Dave Hill
Design Assistant: Stieg Retlin
Assistant 3D Artist: Warren Heimall
Music: Apples in Stereo
Title: Energy
Post House: Engine Room (Boston)
Editor: Matt Rogers
Color Correction/ Film Transfer- Nice Shoes (New York)
Colorist: Gene Curley
Sound House: Soundtrack Boston
Audio Engineer and Sound Design: Howard Carle
|
|
