The spot, ‘Todd’s Life’, features a doll-sized guy who throws off his twist-ties, breaks out of his box and escapes life’s pre-packaged options to explore ‘Virgin’ territory.

Credits:

Agency: Cummins & Partners Brisbane / Creative Directors: Nancy Hartley, James Burchill / Writer: Nancy Hartley / Art Director: James Burchill / Agency Producers: Georgina Toole, Imogen Dick / Account Management: Blair Burchill, Rachael Burrough / Client: Darren Wright, Stephan Pichler / Guillotine Editor: Stewart Reeves

Production Company: Good Oil / Director: Hamish Rothwell / Producer: Juliet Bishop

Fuel VFX supervisor: Paul Butterworth / VFX producer: Dave Kelly / Pre-viz artist: Anders Thonell / 3D Lead: Chris French / Flame artist: Edwin So