Brad Tucker, creative director for bicoastal creative production company Stardust Studios (www.stardust.tv), has just directed a new set of stylish animated HD spots for Pontiac via Leo Burnett Detroit. The campaign's broadcast elements consist of a :60 spot entitled "Details," a :30 spot entitled "GXP G6," and another :30 version entitled "Halo" which features a tie-in with the much anticipated release of "Halo 3," the final game in Microsoft's Xbox 360 "Halo" Trilogy, which is due out worldwide later this month. The "Details" :60 debuted this month on ABC and ESPN during college football broadcasts, and each spot will air widely over the weeks ahead.

In the campaign's stylized black-and-white footage, all of which is 3D animation created at Stardust and finished in HD resolution, Pontiac's 2008 G6 GXP Coupe, Solstice GXP Roadster and Torrent GXP Crossover are featured racing through high-contrast urban cityscapes - and revealing key design details through creative transitions. Each spot is tagged with voiceover from Matt Dillon.

"The idea for this spot was born from one simple, key visual and one simple thought: It's all in the details," says Leo Burnett Detroit creative director Jeff Cruz. "Stardust really embraced that, not only as the concept of the spot, but in the way they executed it. Their attention to the little things is a big reason why these spots turned out the way they did - and for that, we're thankful."

"The agency presented us with the great of idea of bringing out the details of the Pontiac GXP series through these spots," Tucker explained. "After we won the pitch, we concentrated on the look of the background environments and the transitions. From there, we handled the spot as though it was a live-action job."

Continuing, Tucker added, "We did hand-drawn storyboards to develop the story and editorial sense of the spot, then we did pre-vis on the entire spot with low poly models. Once all of our shots were locked, we built out all the environments, and started to add the high-res vehicles, working closely with the agency to achieve perfect lighting on the cars everywhere they appear."