Agency Due North and Head Gear Animation work together to create these tiny tv spots for the Dairy Farmers of Canada.

In total there will be 50 spots in this campaign - all by Head Gear and they won’t all be done until Christmas (or so). As each spot is completed, it begins airing.
Although short, they are full commercials. Through testing the agency discovered that teens (the target audience) have a low attention span and so
they decided to make a whole bunch of very short ads.

The agency requested that they be made odd, quirky yet also rich.
The concept is to have a different look for each spot, which was a wonderful opportunity for Head Gear as they got to pull out all the animation stops and dig deep into their artistic brains. The campaign draws on the full range of animation styles: stop motion, claymation, cel, 2D, collage, etc, etc.

You can view the completed/airing ones here (& download using quicktime pro):