The latest campaign for Lavalife, via Zig and OPC director Brian Lee Hughes, divides the men of the world into three groups; stable relationship guys, casual daters & the luxurious lovers of intimate encounters. This “Orgasm” spot highlights the intimate group and be sure to watch the delicious bonus multiple orgasm outtake.

Titles: Orgasm, Orgasm Outtakes
Client: Lavalife
Agency: Zig, Toronto
Creative Director: Martin Beauvais
Associate Creative Director: Stephen Leps
Associate Creative Director: Aaron Starkman
Copywriters: Steven Barr, Melanie Hurst
Art Directors: Craig Ferguson, Laura Rogers
Producer: Anna Tricinci
Team Leader: Emily Robinson
Planner: Jennifer Breton
Coach: Andy Macaulay
Production Company: OPC, Toronto
Director: Brian Lee Hughes
Executive Producer: Harland Weisz
Producer: Jeff Low
Director of Photography: Tico Poulakakis
Editorial: Aaron Dark, The Jugernaut, Toronto
Music/Sound Design: Mr. Tunes, Elliot Fienberg