Exit (Urban Shoes) has launched a print campaign that plays with the slogan "they'll find a way out." Each print ad contains someone or something that is somehow trapped, or stuck in one way or another. The company appeals to the scenester type who is always out on the town and that is why the slogan stresses always getting out. The style of the campaign is very surreal, and it must be in order to communicate to a market which is utterly maxed-out on advertisements. The strangeness works naturally with the brands urban-hip positioning, and the ads provoke just enough curiosity, yet are simple enough to satisfy it.

Of the ten ads, the most risqué and cleverest is, in our humble opinion, the porn star who will eventually find a way out...

Agency: Ogilvy Belgium

Via: Coolz0r